· podcast industry · 2 min read
Panoply Abandons Ship on Content Creation
Tim and Kyle talk about the wreckage left by Panoply abandoning ship on content creation and learn how iHeartRadio plans to innovate their podcast chops through acquisition.
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Podwrecked Ep.002
Episode #002
- We talk about how the word panoply is impossible to say and mispronounce it approximately 50+ times
- We explore why Panoply — the company — fired all their podcast staff
- We come up with some conspiracy theories of how and why Malcolm Gladwell is leaving Panoply
- We give our perspectives on what we think the iHeartRadio acquisition of Stuff Media means
What did we learn?
- Don’t let something get too big that if it were to end or walk away it would destroy your entire podcast
- Know what your weaknesses are so that you can work on getting them stronger
- Learn from Malcome Gladwell and brand yourself as a content creator (e.g. books, podcasts, talks)
- Diversify by not letting yourself become one-dimensional by only focusing on one thing (e.g. books, podcasts, talks)
Additional Reading
- Podcast Industry Shakeup
- Breaking: Shake-ups at Panoply and Slate
- In crowded field, some media companies sour on podcasts
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