Is Google Podcasts too late or just in time?

Ep.9 -Is Google Podcasts too late or just in time?

Tim and Kyle take a deep dive into Google’s strategy for putting practically zero effort into marketing their new podcast application: Google Podcasts.

Episode at a Glance:

  • Tim and Kyle talk about Google’s June 2018 announcement of their stand-alone podcasting app launch.
  • Do some thinking on why 55 percent of all US users and 86 percent of the world are on phones with the Android OS, but Google Podcasts only accounts for only 0.9 percent of total listens. Why?

What did we learn?

  • The biggest complaint about Google Podcasts is that it’s an app and not native to Andriod OS like Apple Podcasts is to iOS.
  • Even if someone DOES download the app, does the app have everything you want in a podcast listening application? Only for those who don’t know what podcasting is
  • Not everyone is in the Google Ecosystem… Yet! Google Podcasts is all about connecting people to Google Assistant and having a podcast player they can use in the car.
  • This is not an attempt by Google to put your favorite podcast app out of business. This is Google’s on-ramp to podcasting if you’ve never listened to podcasts before.
  • This is Google’s slow move towards the future where they move past directories and jump straight into audio indexing. Checkmate!

Additional Reading:

Industry Predictions:

Industry Quotes:

  • “I think the power-listeners who criticize Google Podcasts for being too simple miss the point. It’s like a wine connoisseur criticizing a child for drinking Capri Sun.”
    Daniel J. Lewis
  • “The new [Google] Podcasts app is but one tiny piece of a much grander goal.”
    JR Raphael

Reach out to Podwrecked:

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

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