Dude, Where's My Audience?

Tim and Kyle review recent listener data and how it should motivate you to double-down on content research designed to build your audience.

Episode at a Glance:

U.S. podcast audiences have grown to 62 million listening weekly.
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year.
144 million people, or 20 million more people than just a year ago, have listened to a podcast.
With all these people now listening, what are you doing to make sure they are listening to YOU?

What did we learn?

Finding your Ideal Listener – When you figure out your topic, it leads you to online sources. Online sources lead you to people interested in that topic. These people? They are your potential future listeners.
Define Your Ideal Listener – Refine your ideal audience thinking down to some specific details.
Find Your Flock – Where there are two or more people interested in something, you can find something built around it (e.g. books, magazines, blogs, websites)
Sort Your Flocks – When you find a flock, evaluate each flock by lurking with a purpose and learning up-to-the-minute dialog about your flocks.
Expanding the Search- Choose active or recent discussions, statements, articles, or posts that best represent a point of view about your topic.
Qualifying your Sources – Content Walking – Active issues, complaints, controversies, problems, and interesting points of view you find.
Bird Watching with Purpose – Once you start reviewing, searching, collecting and visiting these flocks, my hope is that you will continue to revisit them over and over again until it becomes a habit.
Go Do the Work – At one point you have to just take what you have and start podcasting so that you can learn what your audience likes and doesn’t like.

Additional Reading:

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